Regular listing
Free. Your place on the map with the basics, like any other spot.
For museums, parks, attractions and businesses
A premium listing that brings visitors to your door
Stand out in the app people open to decide where to go. Then give every visitor a better visit with self-guided tours, audio guides, QR codes and quests — free for them, with insights for you.
Why a premium listing
More visitors, a better visit, and the numbers to prove it
One listing does three jobs: it brings people in, it guides them once they are there, and it shows you what they did.
Top of the list
Seen first by people nearby
When someone opens the app to decide where to go, your place is at the top — on the map and in the list.
- First on the map — a premium pin and a place above regular listings, nearby and in your city.
- Seen along the way — walkers and explorers nearby find you while they are already out.
- A premium badge — instantly recognisable as a place worth the visit.
- Straight to your tickets — a direct link to your website or booking page.
Passports
Become the stamp people travel for
Passports are collections people complete on the go — the castles of the Netherlands, the museums of a city, the gardens of a region. Once someone has a few stamps, they want them all. And the only way to get yours is to visit you.
- Visitors who weren’t looking for you — collectors plan a day out just to add your stamp to their passport.
- A few stamps in, they want them all — every stamp makes the next one more tempting, so they keep coming.
- A token to earn — collectors win a token as they fill the passport, and love to show it off.
- Featured in your passports — your photo, your story and a direct link, right where collectors plan their next stamp.
Self-guided tours and audio guides
A guide in every visitor’s pocket
Build your own self-guided tour or audio guide. Put a QR code by every object, room or tree. Visitors scan it and get the story in text, audio, video or photos — free for them, nothing to install.
- Text, audio, video and photos — tell each story the way it works best, or let visitors choose.
- A set route or free roaming — lead people through in order, or let them scan whatever catches their eye.
- Every language your visitors speak — they get the one their phone is set to.
- Your voice or ours — record the audio yourself, or let us write and record it for you.
QR codes for anything
Every object can tell its story
Create a QR code for every painting, room, tree or view. Visitors scan it with their phone camera and the story opens straight away — free for them, nothing to install.
- Print from your dashboard — a ready-made sheet of labels, one per stop, as a PDF.
- Indoors and outdoors — by a display case, on a wall or on a post next to a tree.
- Never reprint — the code stays the same when you change the story behind it.
- See what gets scanned — every scan shows up in your insights.
- 1Add a stop with text, audio or video
- 2Print its QR code and put it up
- 3Visitors scan, listen and look closer
Quests and maps
Turn your park or museum into a game
Build a quest through your own site: clues, questions and small missions that lead visitors past everything you want them to see.
- Clues, questions and photo missions — mix stop types so every part of the visit feels different.
- Two levels on one route — an easy version for children and a harder one for adults and school groups.
- A reward at the end — a collectible token, a badge or a discount in your café or shop.
- Or a map to tick off — every building, animal or artwork on one map, so visitors see more of your site.
- A reason to come back — a new seasonal quest makes the same place new again.
Insights
See how people really move through your site
Every scan and every stop tells you something. Your dashboard turns it into decisions about routes, rooms and what to show next.
- Walking routes — the paths visitors actually take, from the entrance to the exit.
- What people scan — which objects and stories draw the most interest, and which ones people pass by.
- Quiet zones — the rooms and corners few people reach, so you can move a highlight, add a stop or change the route.
- Visit length and drop-off — how long people stay, and where they stop the tour or the quest.
- Languages and repeat visits — who your visitors are, and how many come back.
- Anonymous by design — numbers for your site only, without collecting names or personal data.
You stay in control
Change it yourself, live in a minute
No agency, no waiting. You edit your listing, tours and quests yourself, whenever you like.
- Description and photos — tell your story in your own words and change it whenever you like.
- Opening hours and events — always up to date, including holidays and special openings.
- Offers — show a discount in your café or shop to everyone nearby.
- Tours and quests — add a stop, swap a story or refresh a quest for the new season.
Who it is for
Any place people visit
A museum, a park, a zoo or a café: if people can visit you, a premium listing works.
Museums and galleries
An audio guide and QR codes in every room, a quest for families, and insight into which rooms people skip.
Parks, gardens and estates
A self-guided walk with codes by trees and views, a map to tick off, and routes that reach the far end.
Zoos and attractions
Stories by every enclosure, a quest that keeps families busy all day, and a reason to come back.
- Castles and historic houses
- Botanical gardens
- Open-air museums
- Science centres
- Heritage trails
- Cafés and restaurants
- Shops and breweries
- Hotels and B&Bs
- Tours and activities
How it works
Live in days, yours to run
No developer, no app to build. You set it up yourself, and we help wherever you want us to.
- 1
Add or claim your place
Find your place on DiscoverAround, or add it. We check that it is yours.
- 2
Go premium
Your listing gets highlighted placement and a premium badge straight away.
- 3
Build your tour, guide or quest
Add stops with text, audio, video or clues. Or let us write and record it with you.
- 4
Print your QR codes
Download the codes, put them up next to your objects, and you are live.
- 5
Learn and improve
Watch routes, scans and quiet zones, and change your tour whenever the numbers tell you to.
Pricing
Free for visitors. Simple for you.
Tours, audio guides, quests and maps are always free for your visitors. You pay for the reach and the tools.
Premium listing
Highlighted placement, a rich profile, tours, audio guides and QR codes, quests and maps, and the insights dashboard. One monthly or yearly fee.
Done for you
We write the stories, record the audio and design the quest with your team, for a one-off fee.
Questions about a premium listing
What does a premium listing cost?
It depends on the size of your site and what you want to use. Ask us and you get a clear price within two working days.
Do visitors pay anything?
No. Tours, audio guides, QR codes, quests and maps are free for visitors, and they stay that way.
Do visitors need to install an app?
No. They scan a code with their phone camera and the story opens in the browser.
How do the QR codes work?
You create and print them from your dashboard. A code stays the same when you change the content behind it, so you never have to reprint.
Can we use our own audio and video?
Yes. Upload your own recordings and films, or have us write and record them for you.
Can it be in more than one language?
Yes. Every stop can have several languages, and visitors see the one their phone is set to.
What do we see about our visitors?
Anonymous, combined numbers for your site: routes, scans, visit length, quiet zones and languages. No names and no personal data.
How quickly are we live?
Your premium placement is live as soon as you start. A tour or a quest usually takes a few days, depending on how much content you already have.
Get started
Get a premium listing for your place
Tell us a little about your place. We come back within two working days with what a premium listing, a tour or a quest could look like for you — and what it costs.